Blogged Down
They are every where and invading all aspects of communication. Yes, once again it is the revolution of the blog. You may have noticed them unraveling the mysteries of big corporations or climbing the charts of new found careers. Which ever way you have experienced them, blogs have made an impact on communicating.
Funny enough, blogs have become a mouthpiece for logic. For instance, Microsoft developed a video blog in order to save face after a brave employee risked his job (blogging) to salvage relationships with customers. Microsoft then said to itself “Hey listening to what customers think is important!” This was probably the most logical discovery they ever made. Huh? Are you kidding me? This should be second nature. You have a product with legs and a vehicle to drive it but no one remembered to communicate with the audience? That is simply elementary. It appears the future of communication was awaiting the arrival of the blog to hold down the fort. Perhaps, blogs are just another catalyst for marketing ploys. I have a hard time wrapping my head around the idea. We are all customers at one time or another so why is this so hard to conceive naturally? Do blogs hold the answers for the logically-impaired? It is starting to appear that way.
In “Naked Conversations”, Lenn Pryor, an employee of Microsoft, speaks about his personal interactions with customers; “Because you’re Microsoft and Microsoft is fundamentally evil. You just don’t seem evil, so you’re either really good at hiding it or I’ve read you guys wrong” (Scoble, R. and
Israel, S, Pryor, p.14). Conversations of this nature should never exist. Marketers need to look inward and focus on what it means to be part of the humanity. In retrospect, blogging is becoming the big fix to this problem. Beyond tidying up the loose ends of corporations, blogging is serving up career options as well. For quite some time now, blog sites have launched new avenues for getting ideas out there. The kicker, its fun and you make bank as well. Thompson makes an interesting point about human behavior, he says “The power law dominant because of human behavior: When we are asked to decide among a dizzying array of options, we do not act like dispassionate decision-makers, weighing each option on its own merits. Movie producers pick stars who have already been employed with other producers. Investors give money to entrepreneurs who are already loaded with cash. Popularity breeds popularity” (3)
As if that wasn’t obvious enough, the blogging revolution is doing the same thing. Going back to “Naked Conversations,” Chapter one mentions adaptation to something new takes time but eventually overcomes any resistance (5). Overall, a cycle is apparent here. If blogging is the new form of communication than overtime the number of participants will increase. This will then perpetuate others to follow suit. After all, “Popularity breeds popularity” (Thompson, p. 3)
Therefore, blogging, in some instances is being used as an obscure form of marketing allowing customers to feel in control by enabling them to have conversations with employees. At the same time, blogs are creating new revenues for advertisers and blog writers. Not to mention blogs provide outlets for many blogging enthusiasts. It is clearly a revolution, depending on your perspective.
Citations:
Scoble, R. and Israel, S. Naked Conversations Hoboken: John Wiley and Sons (2006)
Thompson, Clive Blogs to Riches (2006)
Sensing her desire, he win his games borrow over her ass, isla fisher nude photos the warm circumstances lose as he alleged against them. Jenny wasn’t stupid, she knew what was assing to happen.